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Dub.co is a comprehensive link management tool designed for modern marketing teams. It’s perfect for marketers, business owners, and anyone looking to efficiently create, share, and track short links. By offering advanced analytics, custom branding options, and robust team collaboration features, Dub.co aims to solve the complexities of link management and tracking.

Dub.co Features

  1. Powerful Link Builder: Create short links with features like UTM builders, device targeting, password protection, and expiration dates.
  2. Custom Domains: Use your own domain for better brand recognition without extra costs.
  3. In-depth Analytics: Track your links with detailed analytics, including geolocation, device, browser, and referrer information.
  4. Custom Social Media Cards: Customize how your links appear on social media for better engagement.
  5. QR Code Generator: Generate branded QR codes directly within the platform.
  6. Team Collaboration: Invite team members to manage links together, making it ideal for collaborative marketing efforts.

Dub.co Pricing

Dub.co offers several pricing plans to accommodate different needs:

Free$025 links/month, 1,000 tracked clicks/month, 30-day analytics retention, 1 custom domain, 1 userFree
Pro$15/month1,000 links/month, 50,000 tracked clicks/month, 1-year analytics retention, 10 custom domains, 5 usersPaid
Business$49/month5,000 links/month, 150,000 tracked clicks/month, 2-year analytics retention, 40 custom domains, 15 usersPaid
EnterpriseCustom pricingTailored plans with custom usage limits, priority support, and dedicated success managersPaid

Dub.co Reviews

Dub.co has received positive feedback for its intuitive user interface, comprehensive features, and reliable performance. Users appreciate its ability to create UTM codes, customize social media cards, and its detailed analytics. Some users have mentioned the need for more advanced features in the free plan.

Dub.co Alternatives

  1. Bitly: Known for its simplicity and ease of use, but it lacks some of the advanced customization features of Dub.co.
  2. Rebrandly: Offers similar features but can be more expensive and less user-friendly.
  3. TinyURL: A straightforward alternative for basic link shortening needs but lacks advanced analytics and customization options.

Pros and Cons


  • Intuitive user interface
  • Robust analytics and reporting
  • Custom domain and social media card options
  • Free plan available with substantial features
  • Excellent team collaboration tools


  • Advanced features locked behind higher-priced plans
  • Learning curve for users new to link management tools
  • Some users desire more features in the free plan

Ideal User

Dub.co is ideal for marketing teams, business owners, and digital marketers who need a reliable tool to manage and track their short links. It’s particularly beneficial for those who require custom branding, detailed analytics, and collaborative features.

How to Get Started

  1. Sign Up: Create a free account on Dub.co.
  2. Set Up Custom Domain: Configure your custom domain for brand consistency.
  3. Create Links: Start creating short links using the link builder.
  4. Invite Team Members: Add your team to collaborate on link management.
  5. Track Analytics: Monitor your link performance using the detailed analytics dashboard.

How to Get the Most Out of Dub.co

  • Utilize Analytics: Regularly review link performance to optimize your campaigns.
  • Customize Social Media Cards: Enhance engagement by customizing how your links appear on social media.
  • Collaborate with Your Team: Use team features to manage and track links collaboratively.
  • Leverage UTM Codes: Create UTM codes to track the effectiveness of your marketing campaigns.

Dub.co is a versatile and powerful link management tool that offers a range of features to enhance your marketing efforts. Its user-friendly interface, detailed analytics, and customization options make it a valuable asset for any marketing team. Whether you’re just starting or looking for advanced features, Dub.co is worth trying.

Dub.co FAQs

1. Which Dub.co plan is right for me?

  • The Free plan is great for individuals and small teams, while the Pro and Business plans offer more features for larger teams and enterprises.

2. Do you offer a free trial?

  • Yes, Dub.co offers a free plan with substantial features.

3. What happens if I exceed my links limit?

  • You can upgrade to a higher plan or purchase additional link credits.

4. Can I use the free plan for commercial purposes?

  • Yes, the free plan can be used for commercial purposes.

5. How can I get in touch with Dub.co for more questions?

  • Visit their Help Center or contact support via their website.